4 Easy Ways to Improve Recruiting Letters

If you aren't mailing, you're losing. Here's how to do it the right way.

1. It should sound the way you talk. Why am I mentioning this one first? Because it’s the most important. If you’ve had us on campus to lead our recruiting workshop for your athletic department, you know how much we stress this point: When a prospect reads something you write them, they try to process it through a text message filter…like a text, they’re r…