A Different Way of Looking at Recruiting Cold Calls

It's a task most college coaches dread. Here's why they shouldn't.

When we talked about irrational fears, and how they negatively affect college coaches, it got me thinking:

Of all the irrational fears that could plague a college coach, which one is at the top of the list when it comes to recruiting?

I put that question out to a few of our clients, and the overwhelming answer wasn’t a surprise.

Most college coaches hate c…