Aiming for Responses Over Information

What matters most in the messaging you send out to a new class of recruits?

This reminder just came from a current college student-athlete who replied to one of the focus group questions we asked as we’re preparing to train their school’s athletic department:

“I know when I was getting recruited it was way more important to feel like the coach wanted to talk with me over what they were trying to tell me.”

Incredibly insightful an…