Answering These Two Primary Questions for Your Recruits

Every aspect of your communication should aim to give them insights into these two areas

There are two questions that every recruit is trying to answer during the recruiting process with you and your competitors, as they try to uncover the truth about who you are, and why they should listen to what you’re telling them:

1. Why should I choose you?

2. How are you better than my other options?

Simple as that. In concept, anyway. “Simple” in that it’s t…