Are They Saying No Because of Your Location?

It's one of the most common - yet most overlooked - reasons your recruits say no. Here's what to do about it:

In twenty years of studying how today’s prospects make their decisions, and how to influence those decisions, we’ve seen two opinions that are almost impossible to change when it comes to their mindset:

• Their major, and…

• Your location.

In other words, if everything else is a great match between you, your program, your campus and the prospect, but you don’t…