Assimilation vs. Differentiation in College Recruiting

What you need to understand about two basic psychological drives

All of us have the need to feel included in a group.

Your prospects, searching for the right team, are no different.

It all goes back to our primary need for two basic psychological drives: Assimilation and differentiation.

Assimilation is our basic longing to be included in a group, while differentiation is the pleasure we derive from being “set apart” as…