Assimilation vs. Differentiation in College Recruiting
What you need to understand about two basic psychological drives
All of us have the need to feel included in a group.
Your prospects, searching for the right team, are no different.
It all goes back to our primary need for two basic psychological drives: Assimilation and differentiation.
Assimilation is our basic longing to be included in a group, while differentiation is the pleasure we derive from being “set apart” as…
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