Being a Guide vs. a Salesperson When the Topic of Money Comes Up

But wait: Is there a part of "guiding" that actually helps to sell your recruit? Yes...

Such a great example of what we talk about all the time when we’re working with an athletic department staff in our On-Campus Recruiting Workshops! Here’s sales guru Seth Godin and best selling author on an experience he had recently with a salesperson just reading a script to him during a sales call.

Read this, and then look for my lessons for coaches w…