Convincing Your Prospect About What You're Not

99% of your messaging is positive, and all about what you have. Change it up, Coach

As we get deeper into the pandemic, more college coaches, athletic departments, and admissions departments need to do what the state of Nebraska is doing.

They’re owning who they are (or at least who many of think they are).

It’s their new national ad campaign promoting their state by stating a warning: “Honestly, it’s not for everyone.”

I love it. For yea…