Do Coaches Lose Personalization When They Send the Same Message to Multiple Prospects?

Potentially, yes. But does that affect the prospect's likelihood of committing?

No.

Not based on our tracking of it all.

This is fresh on my mind today because I got an email from a college football coach who used to be our client, stepped away a few years ago, and now is thinking about coming back into the fold.

Here’s a peek at our conversation, followed by some observations I want all of you to think about as get into a new year:

O…