Don't Tell Recruits Why Your College Is a Good Fit Until You Can Tell Them Why It's a BAD Fit

In the battle to win a recruit, many (most?…yeah, most) colleges - and the coaches who coach there - focus a lot on why they’ll be ‘the right fit’ for them during the recruiting process.

And there’s a place for that, for sure. Prospects need to know why they’ll like it there, and what the benefits of the campus and your program are going to offer them. I…