Explaining the Difference to Your Recruit

It's not about 'beating' the other guys. It's about differentiating.

Too many college coaches make the effort to prove that they’re “better” than another college program, coach or campus that is going after the same prospect.

That’s the wrong move, most of the time.

Sure, there are occasions when it’s essentially that you absolutely have to hands-down “beat” your competitor for a recruit. Absolutely. And in those instance…