Getting Prospects to Understand the Value of What You're Offering Them

Whether it's overcoming a small scholarship or a bad facility, it's your job to effectively sell recruits on the ideas you want them to adopt.

This topic came up yesterday with a coach who is one of our clients.

Long story short: His is university just made some adjustments that is going to mean this year’s recruited class will be paying more than previous year’s incoming student-athletes. A lot more.

Not surprisingly, he’s a little panicked.

I referenced the main points from this article I pu…