How Can Coaching Staffs Turn Things Around for Their Programs Quickly?

It's often harder for a Power 5 school to see immediate payoffs with new strategies compared to smaller schools. Here's the simple recipe one SEC program is using...

I’m not sure why, but this week was a big week for positive client feedback with their new recruiting classes.

This is one piece of feedback from a SEC client that they emailed with a few days ago:

I wanted to let you see this one because the thing that makes them unique is that this change in strategy and approach only started a few months ago. And they weren’t desperate or in trouble, they just weren’t hitting on all cylinders.

Now they are. And the positive results have been quick to see.

Here are some of the differences they are incorporating into their recruiting plan:

  • Consistent communication with recruits right out of the gate. They’re talking about real topics, asking questions that are getting response, and telling an ongoing story that is insulating them from some of their traditional objections that they’d be hearing by now.

  • They are focusing on recruiting the parents early in the process.

  • By doing both of these things, coaches always find (like this staff is finding) that prospects are proactive in their communication back to the coaches. That’s not typical…most coaching staffs, all sports at all levels, are hitting the point where they’re unsure about what to talk about next, and even starting to get the feeling like it’s harder to get their new prospect’s attention. It’s always easier when they reach out and want to continue the conversation with you.

  • And, unlike most coaching staffs, they are talking openly about the timeline for decision making within their program with their recruits right at the start of the process. Defining it, and even asking for a commitment (if the coach is ready to hear a ‘yes’) earlier compared to later, doesn’t ‘pressure’ recruits; it defines you as the most interested coach and program, and opens a door they may be politely waiting for someone to invite them to walk through.

My point in posting for you is simple:

Changing your recruiting fortunes is formulaic once you know what really matters to this generation of prospects, and (more good news!) it doesn’t have to take a long, long time. Executing a strategy consistently fixes most problems a staff is experiencing in recruiting.

Plan your work, work your plan, and maintain consistency. If you need help or have follow-up questions, just email me at dan (at)