How Prospects REALLY Evaluate the Differences Between You and Their Other Choices

Shocking: Feelings matter! And the more you plan for that, the better your results.

If you missed the previous two articles, and the conversation we’ve been having about how decision making happens in the recruiting process, catch-up here.

In the middle of the process, your prospects will try to evaluate the differences between you and their other choices, as they choose the best road to take. That makes sense. Actually, we all do that …