How to Make Losing Part of Your Brand

Should you really talk about your program's history of struggles? Yes.

Why should you make losing part of your brand and the story you tell your recruits?

Because it’s already part of what defines you in the eyes of your recruit.

Losing with style is the key. What I mean is, your recruits are looking for how they should view your losing, and how it might affect their college experience. That’s way more important than the mec…