How Your Prospect's "Problem Recognition" is Changing
"Where do I go to play my sport in college?" is a question that's changing now...
Quick recap on the prior post, where we made the case that a lot is about to change in the way college prospects make their decision, and pick their school: Their process comes down to five steps as they try to make that choice…
Problem recognition: We recognize the need for a service or product, or the opportunity to continue a sports career at the coll…
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