"I Don't Think I Can Afford It"

How should college recruiters respond to this when they hear it from their prospects?

In the world of partial scholarships, waiting for FAFSA decisions, and evaluating whether or not they can afford to come compete for you, I wanted to offer you a strategy.

It’s not a strategy that will somehow magically hypnotize your recruits into accepting your offer, but it will get you over the hump when you hear your prospects say (for the 10,000th time), “I don’t think I can afford it”.

But first, a quick review for you in case you’re new to the site, or may have missed some other really good proven approaches we’ve talked about when it comes to money, and getting your prospects past this tough objection (if you’re familiar with these philosophies, what we’re about to talk about is going to make a lot more sense:

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• From our podcast, College Recruiting Weekly: FAFSA, Financial Packages & Guiding Your Prospect Towards a Decision

• The Coaches Moral Quandary Over Money & Commitments in Recruiting

• You Aren’t Using Your College’s Net Price Calculator Like You Should Be

• Talking About Money with Parents

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A simple way to handle the money objection

The next time you get into a money conversation with a prospect, and they tell you something to do with not being sure they’d be able to afford what their cost would be after any athletic or campus scholarship, reply with “I understand what you’re saying,