If You Set the Communication Bar Too High, Your Prospects Won't Try to Jump Over It. Here's Why:

A coach was struggling to understand why their admission department's reach-out campaign fell flat. Here's what happened, and what to do differently next time...

Got this email from coach who has been a client for several years, and who always asks good questions.

Here’s what he emailed today following a well intentioned but disastrous reach-out campaign he was a part of, along with their admissions department:

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The idea is a great one. The intention is good. The execution is the problem.

Here’s my reply:

Hey Jon, what's this "if I have time" stuff?...OF COURSE I have time! :-)

Simple reason: It's too high of an 'ask'. We're asking prospects / parents to 1) set up a time to talk with a stranger, 2) not feel like they're interrupting that person, and 3) suspend the suspicion that it'll turn into a sales pitch.

If it were me (next time) I would ask those 55 to do one of two things: