Including a Missing Parent in the Campus Visit Experience

Sometimes, a prospect will visit campus by themselves - or with only one parent. That's a challenge...here's why, and how to overcome it successfully

I had a call earlier today with a Division I client who brought up a familiar recruiting scenario that I realized I’ve only talked about occasionally in private client conversations, or when it comes up in the athletic department recruiting workshops that we are busy doing around the country throughout the year.

His challenge: A recruit they are serious …