Length Matters

Here's what happens when your message is long, not short

Many coaches put a lot of thought and effort into the content of their recruiting message, and rightly so. What you say matters, and how you educate your prospects on your campus, program and coaching style is the long term play that is going to pay dividends.

But we have to get them to read it.

That’s what a coach asked me about yesterday:

“We’re getting …