Most Coaches Will Screw This Up on September 1st

Why so many college recruiters stumble out of the gate with their new recruits

I love the enthusiasm of most college coaches when they start communicating with new recruits.

I don’t love how that enthusiasm usually manifests itself in front of a new recruit.

I talked about it in this popular article we posted out for our readers recently, as we outlined proper communication strategies that coaches can use to get off on the right foot with their new recruits.

The last bullet point in the article was simple, and straight to the point. And, probably glossed over by readers or misunderstood:

Be patient.

The key to new communication is patience. It’s a long race, and coaches need to take a slow, methodical approach if they want to build the best possible relationship. That means a coach needs to plan out a longer, more strategic approach to recruiting.

Most coaches won’t do this, which means that most coaches will screw up their chances of starting communication the right way with recruits. They’ll rush it, wanting to have long, in-depth conversations right away, and go over all the selling points about their college, program and other aspects of the total experience at their school.

Why???

It’s the most unnatural way to build a relationship one could imagine. In what other parts of life would you build a relationship like that? You couldn’t. And that’s why so many coaches never get off the ground when it comes to starting the recruiting process with a new recruit.

So, here’s your goal:

Pretend you won’t actually get interest from your new recruit for the next 90 days.

If you knew you wouldn’t talk to them for the next 90 days, but also knew they’d be reading your emails, letters, texts and social media during that self-imposed silence, what would you be telling them? How would you be prepping them for your first conversation?

Answer that question, and you’ll approach this new contact period waaaaaay better than most coaches who aren’t reading this.

It’s important, Coach. And overlooked by most recruiters.