Preparing to Persuade Your Prospects

Getting them to commit to your program doesn't happen by accident...

Had a coach ask me the other day, “what’s the best way to persuade a prospect that we’re better than the other option she has - even though, on paper, I could see how we might not be.”

What I told him is what I’ll tell you:

Your job is to tell an effective story that persuades a recruit, not to make the decision ahead of time that you are right or wrong f…