Preparing to Persuade Your Prospects
Getting them to commit to your program doesn't happen by accident...
Had a coach ask me the other day, “what’s the best way to persuade a prospect that we’re better than the other option she has - even though, on paper, I could see how we might not be.”
What I told him is what I’ll tell you:
Your job is to tell an effective story that persuades a recruit, not to make the decision ahead of time that you are right or wrong f…
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