Should You Emphasize 'Cheaper' or 'Better' When Recruiting Your Prospects?

Or, can you do both during these chaotic times in college athletics?

We all like giving someone something for free.

It makes them feel good, which makes us feel good. Whether it’s a birthday present or a full-ride scholarship that gives a recruit opportunities to earn a degree and play college sports, it’s fun when we can do that for another person…

And yet, there’s usually a balance involved. There’s a cost. You pay money…