Some Automatic "Betters" in the Mind of Your College Recruit

Without your help, here's how today's high school prospect defines you (and your competition)

We’ve made the case many, many, many time over the years that it’s one of your responsibilities to tell a better story.

Define who you are, who you aren’t, and why a prospect should want to compete for you.

But what if you don’t?

What if you just don’t get the chance to make your case with your next high priority prospect, and they end up making their dec…