Telling Your Prospects Who You AREN'T

Define why you're wrong for them, Coach

More college coaches, athletic departments, and admissions departments need to do what the state of Nebraska started doing not too long ago.

They’re owning who they are.

(Or at least who many of think they are).

It’s their new national ad campaign promoting their state by stating a warning: 

I love it.

For years, I’ve been begging coaches to tell their rec…