The Curse of Being Something for Everybody

In the upcoming months and years, you'd better make your program stand out, Coach.

From best-selling author and marketing guru Seth Godin:

If you walk into a noisy bar and ask why they don’t have Chopin on the jukebox, they’re unlikely to accommodate you.

The same is true if you go to a BBQ joint and insist on sushi.

Most of the brands we truly care about stand for something. And the thing they stand for is unlikely to be, “whatever you …

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