The Curse of Being Something for Everybody
In the upcoming months and years, you'd better make your program stand out, Coach.
|Dan Tudor||Jul 6|
From best-selling author and marketing guru Seth Godin:
If you walk into a noisy bar and ask why they don’t have Chopin on the jukebox, they’re unlikely to accommodate you.
The same is true if you go to a BBQ joint and insist on sushi.
Most of the brands we truly care about stand for something. And the thing they stand for is unlikely to be, “whatever you …