The Logic Behind Our 10-Minute Writing Rule for College Recruiters
Let's destroy the myth that writing a recruiting message takes a long time, shall we?
One of the things that sometimes bugs prospective clients of ours is that we don’t list testimonials on our main website.
And I get it: Testimonials are that little extra nudge we sometimes need to reach a comfort level that we need in order to do something different (even when we know we need to do it).
So when we get them, we share them among the staff and feel good about the work we’re doing. Our staff here is incredible, and if you work with us, you already know how dedicated they are to helping create fast moving, successful program builders and college coaches.
Rewind to yesterday - we got a wonderful note from a coach who has turned their program around using our methodologies learned in an On-Campus Recruiting Workshop we did for their athletic department, lead by our incomparable Mandy Green.
And, what makes it all better, is that the coach mentions something that you can learn from and put to use in your own program immediately:
(Makes me feel good every time I read it!)
Now, to the teaching point:
Why does he specifically mention that he wrote this recruiting content in 10 minutes?
Right at the end of the first paragraph. Got the whole campaign done in under and hour. And, even better, he said it makes him feel like he’s cheating.
Why?
Because of the general rule we pass along to coaches when it comes to creating messaging: Give yourself a time limit of ten minutes to create it.
But again, why?
Because the main reason coaches dislike recruiting is that it takes them away
from the main reason they got into college athletics: The coaching!
Because when you dislike something, you have the tendency to want to avoid doing it.
Because when you avoid doing it, you feel like when you finally take the time to
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