The Recent Parent Recruiting Trend Coaches Need to Understand and Act On

With parents more involved than ever in the decision process, deepening your conversation on this topic is essential with them.

One of the things we take on as our responsibility in the world of college recruiting is to track trends, and outline how coaches should be adjust their approach accordingly. It’s not sexy, but it’s vitally important, because the coaches who make subtle shifts and stay current with the leading edge of emerging trends always have an advantage over their …