What If You Just Texted Your Recruits First?
College coaches are starting to ditch the phone call
This is a special training series for college coaches from Tudor Collegiate Strategies, “First Contact Strategies That Create Unfair Advantages.” It’s free for coaches through the end of August 2019, and is a part of our new Honey Badger Recruiting subscriber package: A daily training message focused on one key training and teaching point for coaches who want an edge in their approach to strategic recruiting against their competition.
Seriously, coach:
What if instead of calling, you texted a recruit when you first make contact?
Same content, same info, same we-want-you message. But instead of a phone call, you text your new recruit.
There are plenty of studies and research that tells us today’s teenager prefers having a conversation using text messaging. (But honestly, Coach…did you really need a ‘study’ to tell you that?).
We wrote one of those research pieces that explains why - click here if you want to dig into that whole topic a little deeper.
The advantages:
A higher rate or reply compared to phone calls
Longer in-depth conversations
They’ll actually answer your questions
You have a written transcript of your conversation
If you haven’t tried that method yet, test the concept. As you make first contacts, try this approach with five recruits and your current phone call method with another five. Observe which conversations are better, and move forward.
Honey badgers test all the time. They’re in constant survival mode, so they have to. You should also.
This is all about effectiveness, and we’ve seen a lot of coaches use this altered first contact method to get really good results.
Like what you’re reading? Want to make sure you continue to get this special daily training from Dan Tudor and the team of experts at Tudor Collegiate Strategies? Invest less than $1 a day into your college recruiting skills, and learn how to dominate through a more strategic approach.