Why I Hate Hate HATE Recruiting Visits During Campus Breaks - and Why You Should, Too

This is a topic that comes up all the time, but there are new readers and subscribers on a weekly basis, so I wanted to make sure I cover this again for everyone who may have missed our advice before.

It was prompted by this email we received from a coach:

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The key question this coach is asking: How I give the recruits a memorable visit in this tough situation?”

The answer: You can’t.

It’s nearly impossible. Why? Because of what our research tells us visiting recruits are wanting from a visit to campus:

• Over and over again, recruits tell us that they’re looking to assess what the ‘feel’ of the campus is. That ‘feel’ is impossible to assess for your recruit if the energy, personalities and interaction with your team and others on campus. Without college students, a college campus is just a collection of buildings and signage for your visiting prospect. Their visit will be incomplete without peers their age as a part of their visit experience.