Why Leaving Context Out of Your Recruiting Message is Self-Sabotage

Context, for this generation, is the engine that drives understanding

A quick but simple philosophy I encourage you to adopt as you write text messages, emails and letters to your recruits:

Give them context, because context is everything.

What do I mean? First, let’s makes sure we’re all on the same page when it comes to the meaning of ‘context’:

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In most recruiting messages, this is what gets left out of what you’re trying to tell a recruit - and you have no idea how confusing it is to them when you do. Think of it like the ‘because’ of your main point you’re trying to make. Or, they ‘why’ …the coaching community is big into defining the ‘why’ behind their program, their system, or their program’s reason for reaching a goal. I’m asking you not to abandon that approach in your recruiting message that goes out to your prospects.

Let’s look at three practical ways you can put that into practice immediately: