Why Old Fashioned Is Better With Top Recruits

Don't get lazy with your upper-tier recruits when it comes to communication

New data from our massive study of 2020 incoming prospects recruited to college programs signals something interesting:

For the best of that group - the upper-tier prospects recruited by multiple programs - we found that nearly 8 out of 10 times, they were drawn to the program that took some more ‘traditional’ steps in recruiting them:

• Sent the prospects …