Why Programs That Swoop In Late Sometimes Steal Your Prospect's Attention

You recruit them hard, spend tons of time getting to know them, and then they commit to a program that comes to the table late in the process. Why???....

Got this from a coach who is always trying to get better, learn new techniques, and watch for mistakes to learn from out on the recruiting trail. He passed this along to me the other day as we were talking about ways to stand out from other programs, and the commitment process: