Why Recruiting Messages Should Be Shorter, Not Longer
It's all about getting your recruit's attention...and keeping it
With this generation you’re recruiting, getting to the point gets a message remembered.
One of our core research projects with incoming college freshmen showed that 68% said the recruiting messages they received from coaches were too large, confusing to read, had lots of information that they weren’t interested in reading, and didn’t seem personal.
Shorte…
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