Why Scarcity is Crucial in Recruiting Decisions

When something is rare, it's more valuable. Like a roster spot on your team, Coach.

A few weeks ago, some of us on the east coast had a hard time finding gas.

Around my home near Chapel Hill, North Carolina, it was hard to find gas due to a hacked pipeline. For a little over a week, you would drive around looking to see if nearby gas stations were up and running.

Do they have a yellow bag over the handle, or not?

One day I pulled in an…