Why the Story You Tell Insulates You From Outside Extremes

An interesting aspect to how smart coaches are learning to recruit.

Not a difficult concept to grasp, and yet it’s one that is seldom used with any kind of intention as it’s being executed by many college coaches:

The story - your recruiting and marketing message, the variety of message mediums you use, and the sequential linear timeline you do it in - can help balance any extremes that you might face in a recruiting a p…

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