The One Thing That Can Save Your Bad Brand

It's the thing that is most on prospects' minds...and something most coaches ignore

In the previous post, we made the point that losing isn’t usually a deal-breaker for your recruits. In fact, it can be part of your brand message.

But let’s say that your recruit is really hung-up on your lack of success. How can you overcome that big objection?

Outline your plan for them.

Over and over again, we have seen that be the thing that will justi…