Weaving Context and Normalcy Into Your Recruiting Message

A quick how-to guide for adjusting the way you communicate with prospects

Adjusting your recruiting messaging approach, as we recommended in our previous article, isn’t hard. But it’s a delicate balance, and there’s a right and wrong way to do it.

The wrong ways:

• Ignoring what’s going on around us, and how it’s affecting your campus.

• Only talking about the crisis, and not giving your prospects a sense of returning to normalcy wh…