What Does Social Media Give Your Recruit?

As college coaches, the focus around social media tends to orbit around the ‘how’ and the ‘what’.

How can I make sure I’m doing the best possible job on social media as I recruit new student-athletes?

What should I post on social media that will draw them towards me and my program?

But I want to focus on the ‘why’ for a few minutes. Because if you understand their 'why’, it changes the way you publish on social media for recruits. That’s what this 12-minute conversation centers around today, and I think it’ll be helpful.

(By the way, we reference back to the big article we did on why college coaches need to be using TikTok, so you might want to refer back to that if you haven’t read it yet as you listen to this special podcast we did for you).