What Happens When They See You as 'The Same'
Everything grinds to a halt, and you don't want that to happen, Coach
The previous post was making the case as to why you, as a college coach and recruiter, should always be striving to define how you’re different than your competitor.
What happens when that doesn’t happen, and they see you as just the same as their other choice?
It paralyzes them. They go back to square one in trying to figure out which option is the smart…
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